My idea for Citeum initially began as a mobile application that would provide users with well developed audio tours for museum exhibitions. The purpose was to streamline the clunky process of having to rent an outdated audio player paired with uncomfortable headphones, and instead utilize what a vast majority of people use on a daily basis - the smartphone.
After being prompted to "think bigger", this idea expanded to encompass entire cities. Cities are, quite literally, under appreciated museums characterized by their architecture, street art, and historical context.
FINAL SCREEN MOCKUPS
As an exercise, the final mockups were branded & designed for the affluent user: In this instance, a person with a passion for finery, is well versed in fine arts and the more well known parts of his/her city.
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